Master of Marketing and Brand Management

• Introduction
• Objectives
• Benefits
• Learning Outcomes
• Modules To Be Completed

• Entry Requirements
• Grading Scheme
• Tuition Fees & Payment Options
• Multilingual Assessment Options
• Study Plan

• QS 5-Star Recognition
• Legalization of EIU Degree
• Micro Credential Certificate
• Mentorship
• Onsite Event

Introduction

Welcome to the Master of Marketing and Brand Management (MMBM) degree program, offered in partnership with European International University (EIU-Paris). At Times Global Education, we have been dedicated to providing quality higher education since 2001. With our comprehensive curriculum and expert faculty, this program is designed to empower working professionals involved in marketing and brand management to excel in their careers.

The MMBM degree program is tailored to meet the evolving needs of the marketing and branding industry, with a special focus on post-COVID-19 case studies and practices. Over the course of 12 months, students will delve deep into key areas such as marketing strategy, consumer behavior, brand management, digital marketing, organizational leadership, ethics, and more.

ONE PROGRAM, THREE AWARDS

Unlock your potential with our Master of Marketing & Brand Management program and open the door to a world of opportunities. Upon successful completion, you'll earn not just one, but three prestigious awards:

1. European International University (EIU-Paris) MMBM Degree: Gain a globally recognized qualification from a renowned institution, empowering you with the knowledge and skills to excel in the field of marketing and brand management.

2. Chartered Institute of Management Specialists (CIMS) - Chartered Marketing and Branding Professional (CMBP): Elevate your career prospects with a distinguished certification that showcases your expertise and commitment to marketing and brand management practices.

3. TIMES Micro Master Certificate: Enhance your credentials with a micro master certificate awarded for each module completed, demonstrating your proficiency in specific areas of brand and marketing management.

Objectives

• Equip students with advanced knowledge and skills in marketing strategy, brand management, and digital marketing.

• Provide a comprehensive understanding of consumer behavior and psychology to drive effective marketing campaigns.

• Foster leadership and critical thinking abilities essential for success in marketing and brand management roles.

• Cultivate ethical decision-making and corporate social responsibility practices within the marketing domain.

• Empower students to undertake action research projects, addressing real-world challenges in marketing and branding.

Benefits

• Earn a prestigious MMBM degree conferred by EIU-Paris, a QS-rated 5-star university.

• Flexible online learning format allows working professionals to balance study with professional commitments.

• Micro Master Certificates awarded upon successful completion of each subject, enhancing your professional credentials.

• Engage in bi-annual onsite Advanced Management Seminars across select Asian cities, fostering networking opportunities and direct interaction with faculty and management.

• Multilingual coursework and assignments allow students to study in English, Chinese, Vietnamese, or Bahasa Indonesia, catering to diverse linguistic backgrounds.

• Gain insights from experienced faculty members with practical industry expertise, ensuring a rich learning experience.

Learning Outcomes

Upon completion of the MMBM program, students will:

• Develop strategic marketing plans and effectively implement them in diverse business environments.

• Analyze consumer behavior patterns and apply psychological insights to optimize marketing strategies.

• Implement brand management techniques to enhance brand equity, positioning, and identity.

• Utilize digital marketing tools and social media platforms to engage with target audiences and drive brand awareness.

• Design integrated marketing communication campaigns that resonate with consumers across various channels.

• Lead teams effectively, foster organizational culture, and navigate ethical challenges in marketing and branding.

• Conduct action research projects addressing real-world marketing challenges, contributing to organizational growth and sustainability.

Modules To Be
Completed

The MMBM Degree Program covers the following modules:

1. Marketing Strategy and Planning

• Market analysis and segmentation techniques

• Strategic planning frameworks for marketing

• Competitive analysis and positioning strategies

• Developing marketing objectives and goals

• Implementation and evaluation of marketing plans
  

2. Consumer Behavior and Psychology

• Understanding consumer decision-making processes

• Psychological factors influencing consumer behavior

• Social and cultural influences on consumer behavior

• Consumer research methods and data analysis

• Implications of consumer behavior for marketing strategies

3. Brand Management and Development

• The role and importance of brands in marketing

• Brand equity measurement and management

• Brand positioning and differentiation strategies

• Brand extension and portfolio management

• Building and managing brand identity and personality

4. Digital Marketing and Social Media Management

• Fundamentals of digital marketing channels and tools

• Social media marketing strategies and platforms

• Search engine optimization (SEO) and search engine marketing (SEM)

• Content marketing and influencer marketing

• Analytics and performance measurement in digital marketing

5. Marketing Communications and Integrated Marketing Campaigns

• Elements of the marketing communication mix

• Developing integrated marketing communication strategies

• Advertising and media planning

• Public relations and corporate communication

• Sales promotion and direct marketing techniques
  

6. Performance Management

• Understanding performance management concepts and theories

• Performance appraisal methods and techniques

• Goal setting and performance planning

• Feedback and coaching for performance improvement

• Performance management systems and tools

7. Business Ethics and Corporate Social Responsibility

• Introduction to business ethics and ethical decision-making frameworks

• Corporate social responsibility (CSR) theories and practices

• Ethical issues in marketing and branding

• Stakeholder management and engagement

• Sustainability reporting and ethical leadership in organizations
   

8. Organizational Behavior and Leadership

• Fundamentals of organizational behavior

• Leadership theories and styles

• Motivation and employee engagement strategies

• Team dynamics and group behavior

• Organizational culture and change management

9. ACTION RESEARCH PAPER (30 ECTS):

As a requirement of the MMBM program, students will engage in the preparation of research papers that apply managerial concepts and research techniques to address significant organizational challenges within the realm of brand and marketing management. Upon completion of the action research, students will be equipped to:

1. Select, evaluate, and apply critical management thinking to analyze organizational issues or problems within the marketing and branding domain.

2. Critically assess the techniques and methodologies employed to investigate crucial marketing and branding challenges.

3. Synthesize gathered information to derive a cohesive and well-founded conclusion.

4. Evaluate the implications of the recommendations presented with a critical perspective, considering their potential impact on marketing and branding practices.

5. Engage in critical self-reflection on the development of knowledge, skills, and methodologies utilized during the preparation of the Action Research Paper.

This component of the MMBM program underscores the importance of integrating theoretical understanding with practical application, empowering students to become adept problem-solvers and decision-makers in the field of marketing and branding management.

Entry Requirements

• Applicants should possess a high level of motivation and self-discipline

• Sufficient English language proficiency.

• Applicants should possess a recognized Bachelor Degree in any field, or possess a recognized Post Graduate Diploma (PGD – Level 7 equivalent) in Business, Management or related areas of study

• Applicants must possess basic smartphone or computer operating knowledge and skills

• Applicants should possess at least one (1) year of professional working experience in the field of Business, Management, or related areas of work

Mature Entry Route (done on case-by-case evaluation basis only):

• Applicants without any prior tertiary education and qualification should possess at least 10 years of professional working experience in the field of Business, Management, or related areas of work

• Applicants who possess HND Level 4 (Diploma) should possess at least 7 years of professional working experience in the field of Business, Management, or related areas of work

• Applicants who possess HND Level 5 (Higher Diploma) should possess at least 4 years of professional working experience in the field of Business, Management, or related areas of work

GRADING SCHEME

EIU-Paris follows the European Credit Transfer and Accumulation System (ECTS academic credits scheme). The ECTS credit system makes degree program and student performance more transparent and comparable all across European Union countries.

MMBM Grading Scheme:

MMBM degree program consists of 8 core modules of 7.5 ECTS each and one Action Research Paper of 30 ECTS making total ECTS for 90 ECTS.

Before the evaluation, the results are divided into two subgroups: Pass and Fail.
The grading system is defined as follows:

Pass:
Higher Distinction: 90-100%
Distinction: 80-89%
First Division: 70-79%
Second Division: 60-69%
Satisfactory: 50-59%

Fail:
Unsatisfactory: 49% and below.

Tuition Fees And Payment Options

The tuition fee for the MMBM degree is USD3,900. Additionally, there is an Application Fee of USD200.

We offer two payment plans for the MMBM tuition fee:

(a) Single Payment Option:

Pay the full tuition fee of USD3,900 along with the Application Fee of USD200 upon registration.

(b) Three-Easy-Payment Plan:

- 1st Payment: USD1,900 + USD200 (Application Fee)

• Pay this amount upon registration and before the commencement of the first online class.

- 2nd Payment: USD1,100

• Pay USD1,100 on the 4th month before the commencement of the live online class.

- 3rd Payment: USD1,100

• Pay USD1,100 on the 7th month before the commencement of the live online class.

Multilingual Assessment Options

We are proud to offer a truly inclusive learning environment in our MMBM degree program. While our curriculum is fully taught in English, we understand the importance of accommodating diverse linguistic backgrounds. That's why our students have the unique opportunity to choose their preferred language for assignments. 

Whether it's English, Chinese, French, Vietnamese, or Bahasa Indonesia, we empower our students to excel in their studies by allowing them to engage in their native or preferred language. This commitment to linguistic diversity not only fosters inclusivity but also ensures that every student can fully demonstrate their knowledge and skills.

Assignments written in Chinese, French, Vietnamese, or Bahasa Indonesia

For students opting to submit their assignments in Chinese, French, Vietnamese, or Bahasa Indonesia, there is an additional Administrative Fee of USD500. This fee can be paid in a single payment upon registration or split into three payments as follows:

• 1st Payment: Pay USD180-00 upon registration and before the commencement of the first online class.

• 2nd Payment: Pay USD180-00 on the 4th month before the commencement of the live online class.

• 3rd Payment: Pay USD180-00 on the 7th month before the commencement of the live online class.

Study Plan

To earn your EIU-Paris MMBM degree, students will need to complete the required 8 subjects and one Action Research Paper. Each subject will be covered over the span of one month, with a structured approach to ensure comprehensive learning and assessment.

Here's what you can expect in our study plan:

• Duration and Subject Coverage: Each month will focus on one subject. Over the course of the program, you will cover eight subjects and complete one Capstone project.

• Study Material and Links: At the beginning of each month, you will receive access to study materials and links relevant to the subject being covered.

• Live Online Classes: Live online classes will be conducted twice a month, during the first and third weeks. These sessions, held from 9 am to 5 pm, will feature personalized exercises, quizzes, and interactive discussions to enhance your understanding of the subject matter.

  For students who are busy and unable to attend the live online classes, recorded video classes will be available. This allows students to study at any time and from any place at their convenience.

• Coursework Assignments: Throughout the month, you will be assigned coursework to reinforce your learning. It is mandatory to submit these assignments before the end of the month.

For the Action Research Paper, you will have a maximum of three months to submit your project paper, allowing ample time for research and preparation.

Please note the following policies regarding assignment submissions:

• LATE SUBMISSION - Students who fail to submit their assignments on time, i.e., by end of the month, will be granted an additional 7 days to submit their assignment with a deduction of 5 marks. Should the assignment remain outstanding beyond this 7-day grace period, students must apply for an extension and submit their assignment before the end of the following month, along with a submission extension fee of USD 50.00.
  

• FAIL ASSIGNMENT - In the event of assignment failure, students are required to resubmit the assignment within 30 days upon receiving the results and pay a re-submission fee of USD 30.00.

Study Period

The minimum study period for the EIU-Paris Master degree program is 12 months, with a maximum study period of 24 months from the date of the Admission Letter.

Should you fail to complete your studies within the allotted 24 months, you are permitted to extend your study for an additional year, subject to the terms and conditions outlined below:

If students are unable to complete their EIU-Paris Master degree study within the initial 24-month period, they will be required to pay an additional tuition fee of USD 800.00 to extend their study period from the 25th month to the 36th month.

Failure to complete the EIU-Paris study within 36 months will result in the termination of enrollment with TIMES and EIU-Paris, thereby ending your status as an EIU student.

QS 5-Star Recognition

EIU-Paris – A QS Rated 5 Star University

We are excited to share that our esteemed partner, European International University (EIU-Paris), has recently been awarded a prestigious 5-star rating by the QS university rating system. This significant accomplishment underscores EIU-Paris's steadfast commitment to academic excellence and student success.

As we continue our collaboration with EIU-Paris to offer innovative and high-quality educational programs, this recognition further reinforces our dedication to providing our students with unparalleled learning opportunities.

Legalization of
EIU Degree

Legalization of your degree by the French government

Your degree from European International University (EIU-Paris) can be authorized by the French government and then validated by the any country's embassy in Paris. This validation process, called legalization, confirms the authenticity of your EIU-Paris degree, allowing it to be recognized as legally valid in other countries.

See sample below:

Chartered Management Specialist (CMS)® Certification

Join the ranks of CIMS – Chartered Management Specialists!

The Chartered Management Specialist (CMS)® certification distinguishes individuals who demonstrate outstanding expertise and leadership in steering organizations towards success. It symbolizes a commitment to upholding the highest standards in management methodologies, enabling professionals to streamline operations, realize strategic objectives, and inspire teams to excel.

Upon successful completion of the EIU-Paris Master degree program, you will receive the prestigious CIMS Chartered Management Specialist Certification, granting you the esteemed CMS designation title.

For further insights into CIMS, USA, please visit https://charteredims.com/

Micro Master Certificate

Earning the Micro Master Certificate

We are pleased to introduce the Micro Master Certificate program for our MMBM students at Times Global Education.  Upon completion of each subject, students will have the opportunity to earn a Micro Master Certificate in the respective field. This program is designed to recognize and validate students' specialized skills and knowledge, providing them with tangible credentials to enhance their professional profile.

Benefits of Earning the Micro Master Certificate:

Earning a Micro Master Certificate offers numerous benefits to our MMBM students. Firstly, it serves as a testament to their dedication and proficiency in a specific subject area, enhancing their credibility and marketability to potential employers. Additionally, these certificates provide students with tangible proof of their expertise, enabling them to stand out in a competitive job market. Furthermore, by completing the requirements for each Micro Master Certificate, students gain valuable insights and practical experience, further strengthening their skillset and readiness for the workforce.

Fulfillment of Conditions:
To earn a Micro Master Certificate in a specific subject, students must fulfil the following conditions:

• Submit the required assignments within the prescribed timeframe.

• Settle the tuition fee in full.

• Achieve the passing grade as determined by the course instructor.

We believe that our Micro Master Certificate program not only recognizes students' achievements but also empowers them with valuable skills and credentials to excel in their chosen field.

Certificate Issuance Details:

All students who successfully complete their Micro Master Certificate requirements will receive a digital certificate free of charge. Students who prefer to receive a hardcopy of the certificate can do so by paying a handling and courier charge of USD 50.

Mentorship

Mentorship at Times Global Education

Times Global Education proudly assigns dedicated mentors to all MMBM students. These mentors offer personalized guidance, aiding students in navigating challenges, staying motivated, and making informed decisions about their academic and career paths. With mentor support, students can build confidence, sharpen skills, and achieve academic and professional success.

Onsite Event

Onsite Event to Meet Lecturers and Management Team

Times Global Education proudly presents our biannual Advanced Management Seminars, held onsite every six months. This exclusive event offers a platform for students, alumni, lecturers, and senior management to convene, exchange insights, and acquire the latest management skills and practices. With sessions rotating through Kuala Lumpur, Bangkok, HCMC, Hanoi, and Penang, participants can seize networking opportunities and gain valuable industry expertise from seasoned professionals.

Contact Us

TIMES GLOBAL EDUCATION LTD 

Asia Liaison Office:     
No 30. Sukhumvit 61 Road, Wattana Bangkok, Thailand 1011  
Phone             :  +6016-4462200 (WhatApp, Zalo, Line) 
Website           :  www.TimesGlobal.education 
Email address:  drbenlee@TimesGlobal.education